About Us


Amina has specialized experience translating the requirements of City of Richmond v. J.A. Croson Co. (Croson), Adarand v. Pena (Adarand), 49 CFR Part 23, and 49 CFR Part 26 into legally defensible program and policy objectives that transform organizational culture and empower small, local, women-owned, minority-owned, and LGBT-owned business enterprises. Amina has crafted USDOT/FTA-approved business inclusion strategies for agencies nationwide, including the Los Angeles County Metropolitan Transportation Authority, Jacksonville Transit Authority, Forest River Inc., A Berkshire Hathaway Company, and the Santa Clara Valley Transportation Authority. 

Amina’s extensive background in consulting public agencies on business inclusion strategies elucidated the importance of advancing the approach to utilization, availability, and disparity research. With the belief that public agencies should lead culture, not trail it, Amina has leveraged the best in data science to design a methodology worthy of the public’s trust. This methodology pairs case law with technology to produce a reliable basis for socially responsible public policy. The insights derived from PATTERN's methodology ensure a bedrock foundation for any policy based upon it.

Aminatu R. Yusuf

Aminatu (Amina) Yusuf is a thought-leader in evidence-based business inclusion research, evaluation, and policy development. Amina is passionate about using research to inform how public and private enterprises detect, discuss, and mitigate bias in the development and application of policies. Amina leads a team of social and data scientists to transform big data from disparate sources into actionable insights for federal, state, and local agencies using machine learning and predictive analytics. She has led engagements for the State of New York, the Port Authority of New York and New Jersey, California High-Speed Rail Authority, City of St. Louis, Caltrain, City of Oakland, Broward County Public Schools, and the Solid Waste Authority of Palm Beach County.

Managing Partner

Core Values


business has a critical role in impacting quality of life for everyone


Confronting injustice head-on is the only way for change to stick


sweat the details; every detail matters


We are all responsible


Culture eats strategy for brunch

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